Search engine optimization (SEO) is the process of affecting the visibility of a or a in unpaid results - often referred to as "natural," " or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, includingc s1] news search and industry-specific engines.
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As an strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content,and associated coding to both increase its relevance to specific keywords and to remove barriers to the of search engines. Promoting a site to increase the number of , or inbound links, is another SEO
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